Dec 18, 2024 · Snapchat has unveiled its 2024 year in review and predictions for 2025, revealing key global trends and insights into how its community of over 850 million monthly active users connected, created, and consumed content. From the rise of short-form educational videos to the continued growth of augment

Oct 30, 2024 · The Monkeys Melbourne CCO Ant Keogh (above left), CEO Paul McMillan (above right) and CSO Michael Derepas (centre) have announced their departure after seven years with plans to launch their own agency early in the new year.

Dec 16, 2024 · Retail media has seen a significant shift in the past few years, and is set to continue to evolve at a rapid pace with the proliferation of digital media channels, AI and data. In fact, PwC estimates the retail media category in Australia will hit $2.6 billion by 2026. Leading experts discuss what t

Nov 26, 2024 · Bryden Campbell, managing director of Brand Rebellion, highlighted the campaign’s strategic importance in the context of Jaguar’s rebrand, particularly as the luxury automotive industry transitions to electric vehicles: “Jaguar’s decision to rebrand as something more contemporary and aligned with a diverse audience was necessary.It reflects broader shifts in the industry, especially as ...

Jan 20, 2025 · SCA is gearing up for 2025 with investment in new talent and local shows, complementing their stable of established programs, and a suite of new tech and advertising initiatives which will connect brands with the 25-54 age demographic.

Dec 11, 2024 · As 2025 approaches, several key trends are poised to significantly affect the advertising industry. It is undeniable that ongoing advancements in advertising technologies such as personalised connected TV (CTV) and Free Ad-supported streaming TV services, as well as rapidly evolving AI technologies will influence advertiser strategies moving forward.

Nov 3, 2024 · John Lewis has unveiled “Give Knowingly,” the second segment in its Christmas campaign trilogy, created by Saatchi & Saatchi UK and directed by Chris Hewitt out of Knucklehead. Celebrating thoughtful holiday gifting, the campaign showcases John Lewis as a prime destination for meaningful pres

Dec 11, 2024 · 6PR has announced its refreshed 2025 afternoon lineup with an extended Perth Live with Oliver Peterson 1pm – 5pm and a revamped Wide World of Sports with Mark Readings 5pm – 7pm.

Oct 1, 2024 · The fully integrated campaign — which will include television, out-of-home, digital, social media, print, brand activations and exclusive products — kicked off with digital projections in key markets like San Francisco, Houston, Chicago, New York, Atlanta, Paris, London and Berlin, creating buzz and giving fans a sneak peek into the campaign to come.

Nov 11, 2024 · ALDI Australia has launched its highly-anticipated Christmas campaign for 2024, created by BMF, which encourages Aussies to ‘go a little extra this Christmas’.